After a rigorous judging process at the Deloittes offices in Johannesburg, Western Province / Stormers made the official shortlist in 2 categories viz.
Virgin Atlantic Sport Team of the Year and Best Use of Digital Communications in Sport, for the 2011 Virgin Active Sport Industry Awards. The prestigious shortlist was carefully selected from a phenomenal number of entries of an impressively high standard – just to have earned a place represents a fantastic achievement.
Presented at Emperors Palace in front of a star-studded audience of all key stakeholders in South African sport, Western Province / Stormers was awarded the Virgin Atlantic Sport Team of the Year. The judges looked at criteria such as:
A tangible difference to the positioning and perception of the franchise / province in the eyes of the target market.
A proven increase in public interest in all interaction with the franchise / province.
Effective event delivery and a tangible commitment to the needs of the fan.
Evidence of delivery of a strong commercial programme.
Effective and innovative use of marketing and media platforms to convey relevant messages to the target audience.
Virgin Active Sport Industry Award winners are brands, agencies, campaigns or individuals that have demonstrated their achievements through innovation, cutting edge and well executed campaigns. Winners are invariably the product of a fusion of vision, creativity and originality. WP Rugby can again be extremely proud of yet another outstanding achievement – a further building block for the future.