South African rugby is entering a whole new universe in 2019 as SA Rugby, SuperSport, Vodacom and Marvel team up to bring Super Heroes to life and create an all-conquering, planet-shifting, villain-busting “Superpowered” Vodacom Super Rugby competition.
Some of Marvel’s most iconic Super Heroes will join forces with South Africa’s most powerful rugby stars to turn every one of the South African derbies in the 2019 Vodacom Super Rugby season into an action-packed adventure in and outside the stadiums.
In a ground-breaking collaboration between SA Rugby, SuperSport, Vodacom and Marvel, each of the South African Vodacom Super Rugby teams will be assigned a Marvel Super Hero as their look for the home derbies next season.
The Vodacom Bulls kit will be emblazoned with the colours of Captain America, the Emirates Lions will channel their inner-Spider-Man, the Cell C Sharks’ kit will be inspired by Black Panther and the DHL Stormers will be wearing Thor’s colours. The kit designs will be revealed at a later stage.
“Marvel Super Heroes are among the most loved and recognisable characters in the world, very much like local Vodacom Super Rugby players and clubs,” said Luke Roberts, Retail Director for The Walt Disney Company Africa.
“Whether it’s Spider-Man’s genius and agility, Thor’s strength and endurance, Captain America’s honour and strategy or Black Panther’s speed and stamina, we are thrilled to collaborate with clubs in this year’s South African Conference in Vodacom Super Rugby, aligning these character attributes with our own iconic teams.”
Jurie Roux, CEO of SA Rugby, said this is one of the most exciting developments to the local Vodacom Super Rugby scene in many years.
“Vodacom Super Rugby has always been about entertainment and providing supporters with something new, and in 2019 we will definitely achieve that with this exciting endeavour with Marvel,” said Roux.
“The global rugby landscape is changing and teams across all continents are trying new things to further raise the interest of fans. We envisage reaching new audiences and gaining new supporters for our franchises and the game as a whole in South Africa.”
Gideon Khobane, SuperSport CEO, said: “These are great times in sport with innovation pivotal to success, which is why SuperSport is thrilled to support the Super Heroes initiative.”
The true impact of next season will be felt when the real-life super heroes take over the story off the pitch.
With great power comes great responsibility, and the heroes of South African rugby are ready to unleash this as they use their power for good and tackle cancer in a partnership with the CHOC Childhood Cancer Foundation.
Michelle van Eyden, Vodacom’s Executive Head of Sponsorship, echoed the excitement for the forthcoming Vodacom Super Rugby season and highlighted the importance of giving back.
“Besides the innovation and excitement we will be seeing during Vodacom Super Rugby in 2019, Vodacom is also extremely proud to be associating itself with CHOC,” said Van Eyden.
“Every Super Rugby season, Vodacom partners with an organisation that is in need of support, and with the Marvel partnership, we feel there is a perfect fit between between the rugby super heroes we’ll see doing battle every weekend on the field and the little super heroes of CHOC who fight a far larger battle every day.”
For every tackle made by a South African player during the 2019 Vodacom Super Rugby competition, Vodacom and SuperSport will each donate R50 to CHOC through the #TacklingCancer campaign, with the goal of raising R1 million by the end of the season.
And if heroes give us hope, this will be a season in which every fan can also be a hero as they join forces to keep the hope alive for those who need it most.
Vodacom Super Rugby fans can also expect the best in-stadium entertainment and activations that are going to inject rugby into a new “Superpowered” era in a fresh and exciting way.
This is Vodacom Super Rugby “Superpowered”, with Real. Live. Super Heroes.