WP Rugby is thrilled to announce that I am a Stormer, the Stormers marketing and social media campaign, was recognised at the 2010 Bookmarks Awards at a glamorous ceremony held on 18 November at Brio in Cape Town.
The Bookmarks acknowledges agencies, publishers and individuals who achieve excellence in South Africa’s online media landscape. The Stormers social media strategy, developed and executed with the help of digital agency Clickthinking, was awarded bronze in the category Best Social Media Campaign.
This is indeed an honour as the 2010 judging panel did not grant any silver or gold awards in this category, and only one other bronze was awarded.
The panel called for savvy agencies, brave clients and awesome campaigns and looked critically at campaigns awarding marks in the following categories; 40% for results, 20% for aesthetics, 20% for creative and intelligent use of technology and 20% for creative idea.
The Stormers venture into the social media space has helped us grow the Stormers brand online, and provided additional platforms for fans to support and engage with their team. We remain focused on growing and developing our digital strategy in the future!
The I am a Stormer campaign is also on the finalists list for Best Use of Digital Communication in Sport at the Virgin Active Sports Industry Awards in Johannesburg on 17 February 2011, whilst the WP/Stormers are up for Sports Team/Business of the Year.