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DHL Stormers scoop award

PUBLISHED: February 24, 2012


The DHL Stormers scooped the prestigious VIRGIN ATLANTIC BEST BUSINESS PERFORMANCE BY A SPORT TEAM award at the Virgin Active Sports Industry Awards in Johannesburg last night.

The VIRGIN ACTIVE SPORT INDUSTRY AWARDS honour business achievement for the sports industry as a whole and cover the business of sport, marketing, PR, sponsorship, advertising, community investment and mass participation.

The DHL Stormers were shortlisted with the Vodacom Bulls and the Chevrolet Warriors in the BEST BUSINESS PERFORMANCE category, edging both out to take the trophy for a second year in a row.

The other categories and winners were:

• SPORT AGENCY OF THE YEAR – EXP (South Africa)

• SPORT BRAND OF THE YEAR – SuperSport

• SPORT PARTICIPATION EVENT OF THE YEAR – Comrades Marathon

• BEST USE OF PR IN A SPORT CAMPAIGN – SASOL – SASOL Banyana Banyana

• BEST SPONSORSHIP OF A SPORT TEAM OR INDIVIDUAL – Absa – Absa Springboks

• BEST TV SPORT COMMERCIAL – Absa Springbok ‘Team of Millions’

• THE VIRGIN UNITE COMMUNITY PROGRAMME AWARD – Telkom – Telkom Rural Splash ‘Learn to Swim’

• SUPERSPORT OUTSTANDING CONTRIBUTION OF SOUTH AFRICAN SPORT – Oscar Pistorius

• VIRGIN ACTIVE ENTREPRENEUR OF THE YEAR – Carol Weaving

• BEST USE OF DIGITAL COMMUNICATIONS IN SPORT – Absa – Absa Springbok ‘Team of Millions’

• BEST INTEGRATED SPORT MARKETING CAMPAIGN – SAB – Carling Black Label ‘Be The Coach’

• BEST SPONSORSHIP OF A SPORT EVENT OR COMPETITION – Absa – Absa Premiership

• THE JOHNNIE WALKER LIFETIME ACHIEVEMENT AWARD – Gary Player