Western Province Rugby has launched an exciting new supporters club called The Faithful, which provides unrivalled value for loyal fans of the DHL Stormers and DHL Western Province.
As one of the best supported rugby brands in the world, there are DHL Stormers and DHL Western Province fans all over the globe, whose passionate loyalty deserves a truly world class supporters programme.
The Faithful seeks to bring the fans closer to the professional teams by providing exclusive access and benefits, along with a host of additional loyalty rewards.
Western Province Rugby Group CEO, Paul Zacks, said that The Faithful will be the vital connection between the loyal fans and the teams on the field of play.
“One of our greatest assets are our fans, The Faithful, and we really wanted to create something unique and world class for them – a supporters club that engages and interacts with all of our fans, not only in the Western Cape, but regionally, nationally and internationally.
“The Faithful is more than a traditional supporters club, it is a hybrid programme of a supporter, membership, loyalty and rewards models.
“Research shows that we have more than two million supporters in South Africa, of which more than 52% reside outside of the Western Cape. So it was important that our supporters club interacted and engaged with all of our faithful supporters, no matter where they reside.
“We are very excited to launch the Faithful, as we believe it is an innovative product that will give unrivalled value to our faithful supporters,” said Zacks.
Each signed-up member of The Faithful will receive a DHL delivered ‘Welcome to The Faithful’ box, including a supporters jersey, an exclusive Faithful cap, membership card, as well as various gifts and vouchers from sponsors and partners of The Faithful.
The retail value of the welcome pack alone exceeds the annual membership fee of R1000 by three times, whilst there will be many additional benefits and rewards for The Faithful members.
Some of the membership benefits are priority seat and event booking for Tests and Finals, discounts for WP Rugby events such as the DHL Newlands Sleepover and a golf day, free entry into The Faithful Lounge, an exclusive coaches video before every game, a free DHL Newlands stadium tour, access to special content in the digital magazine, exclusive merchandise offerings and discounts from the WP Rugby shop and online store.
There will also be amazing monthly prizes, hampers and draws exclusive to The Faithful members.
On top of this members will have the opportunity to attend a DHL Stormers or DHL Western Province game at a venue in South Africa other than DHL Newlands.
There is also an extensive retail partnership programme, with the membership card unlocking benefits and discounts with retail partners. Furthermore, there will be regular special offers and discounts on social activities and experiences for The Faithful members.
President of the Western Province Rugby Football Union, Mr Thelo Wakefield, said that the launch of The Faithful signals an exciting new time at DHL Newlands.
“We have some incredible fans who are the best in the world and they deserve to be treated in a way that befits their loyalty, passion, knowledge and diversity.
“We have put together a supporter programme which puts our faithful fans first, because they are so crucial to our success as a union.
“We call on you to stand together with us. Are you one of The Faithful?”
CLICK HERE to sign up as a member of The Faithful.